Wagers PaulNot only has television survived the digital challenge, it has become one of the fastest-growing sectors. In this business, consumers and advertisers are willing to pay for something influential, prestigious and culturally relevant. Television is still creating value, realizing needs that are original and exclusive.
By the way, marketing played no small role in creating this image. And it also sets new trends. And now more about them:
1) Betting on content.
In 2019 for some people watching TV is a mauvais ton and a shame. After all, there is no good content! But content is different from content. Let’s remember who created the hottest TV series (Game of Thrones or Sharp Trumps). Both masterpieces were created by television corporations. Checkmate 😉 So, one of the main trends for most TV companies is to create content that will not only be watched on blue screens, but also on the digital.
2) Brand Unity.
The time of large TV corporations with a huge portfolio of sub-brands is over. Indeed: why create a million separate channels for children, with music, or one that tells you how to trim your rose bushes. More and more global TV companies are focusing on one main channel with original positioning. It’s becoming a global practice for giant channels to choose a unique positioning and play around with that through content, marketing and viewer communication.
3) Original idea.
Of course, the Internet is right on its heels. So it’s understandable why TV companies resort to creativity and unique campaigns. For example, Hulu (an online video content platform) launched a campaign with the slogan “Come watch TV with us” to show that Hulu loves TV as much as its subscribers. The service gave its visitors access to TV projects, shows and series.
4) Total personalization.
According to ConsumerLab research, half of consumers can’t find anything interesting to watch on TV channels even once a day. And one in four TV/video viewers are willing to provide personal data to get relevant offers for their viewing preferences That’s why now one of the main tasks of TV service providers is to collect as much information about their users as possible and form the best possible recommendations from this data.
Television has already become a household name. Therefore, for a long time, we will refer to any video we watch on our screens as television. Even if we don’t watch it with satellite or cable connections.
